Sterling Web Services' LogoII. Audience, Content, and Functionality

Audience

What types of visitors do you want to attract?

What are your goals for each type of visitor?

What are the products/services involved?

What are your goals for these products/services?

Content

Where will content come from? Will it be new, repurposed, or both?

How often will you add new content?

Who will update the content?

Functionality

What functional requirements do you believe to be necessary? (e.g., download areas, database-driven webpages, commerce, catalog, applications, etc.)

Who will update these functionalities?

Are there extraordinary security issues?

Are there other technical issues or limitations?

Have you budgeted for hosting and maintenance of the site? If so, what is your budget?

Who will maintain the site contents?

How will the site be served/hosted?

What types of legacy systems/databases are in place?

What is your long-term plan for the site?

I. Background and Goals
II. Audience, Content, and Functionality
III. The Field Trip

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